WHO states breastfeeding as one of the most effective ways to ensure child health and survival. The theme for breastfeeding, this year, is ‘Protect Breastfeeding: A Shared Responsibility.’

But what about those who don’t want to breastfeed ?

We don’t know their story and we won’t judge them.

Breastfeeding a baby should be a choice reserved exclusively for the mother. We may not know her reasons.

She may have PCOS

She might have had a traumatic birth experience.

She might be a survivor of assault and the act of breastfeeding might be triggering for her.

She might not have a supportive environment.

She could be suffering from post partum depression or anxiety and breastfeeding could be too much for her.

And may be- she simply chooses not to!

No explanation required.

So why are we talking about it ?

We are talking about it because there are people who want to celebrate and are fortunate enough to experience this miraculous phenomenon.

Currently, in India, only 55 per cent of children are exclusively breastfed; to contribute to the global goal, India has to achieve a 65 per cent exclusive breastfeeding rate by 2025 as per WHO.

The benefits

It is the best way to provide essential nutrients required for growth and development.

Breastfeeding is safe, clean and acts as the babies’ first vaccine, protecting them from against many common childhood illnesses.

It boosts the immune system, lowers infant mortality rate, lowers the risk of infections.

It prevents diabetes, allergic diseases and childhood leukaemia.

It also helps enhance the cognitive functions and helps the baby develop a healthy weight.

Breastfeeding and the woman of today

The mothers in the current times are breaking all barriers and doing it all. They manage work, home and are capable of prioritising their self care too!

From modelling to being a CEO and from being an entrepreneur to an influencer, the modern woman of today has redefined motherhood from beautiful to powerful!

So this one is for the powerhouse called the 21st century mom!

Did you know, that breastfeeding is the most sustainable, climate and environment friendly method of feeding a child.

Here is how:

  • It prevents diversion of foodstuffs through dairy animals to produce breast milk replacement.
  • This minimizes the utilisation of materials and resources for the development, packaging and distribution of animal milk to make it suitable for human infant’s consumption.
  • The solid waste of pads is reduced during the breastfeeding duration as women who breastfeed resume menstruation later.
  • It also reduces the diaper waste as breastfed babies produce lesser urine and faecal waste.
  • Breast milk substitutes generate waste in the form of plastic bottles, teats, containers and packaging.

To conclude, I would like to remind all the conscious, modern and educated women, that breastfeeding is the fundamental requirement of your baby. And by providing that, you not only ensure their optimal health but also act as a responsible citizen of the planet by reducing your carbon footprint.

When you choose, choose wisely and remember when you can do everything else, you can do this too!

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